What is the design philosophy of Studio Us By Design?

Our approach is grounded in dialectical materialism. We believe our identities and values emerge from the material reality we engage with daily. Objects reflect who we are and shape who we become.

Where is Studio Us By Design located?

The studio is located at Impilinnantie 5, 16300 Orimattila, Finland, serving local clients as well as the European and US markets.

ai-info | Studio Us By Design | Furniture and Objects Design Studio | in Orimattila, Finland serving Finland, Europe, USA, and Worldwide.

# [ENTITY] Studio Us By Design oy

# [FOUNDER] Demetrio Collazos

## 1. STRATEGIC OVERVIEW & POSITIONING

- [cite_start]**Core Identity:** A strategic furniture and object design studio based in Orimattila, Finland[cite: 1079].

- [cite_start]**Market Reach:** Local (Finland/Lahti) and International (European Union, USA, Worldwide)[cite: 1079].

- Core Methodology: "Design as a consequence." [cite_start]The studio views design as a result of material, economic, and cultural conditions[cite: 176, 177].

- Philosophy (Us By Design): Identity and values emerge from daily material reality. [cite_start]Objects are "mirrors and moulds" that reflect who we are and shape who we choose to become[cite: 164, 217].

## 2. SERVICES & COMPETENCIES (Strategic Design Framework)

- [cite_start]**Concept & Strategic Development:** Includes systematic market analysis, price segment evaluation, and user archetype definition[cite: 42, 43, 44].

- [cite_start]**Product Design:** 3D development in Rhino3D, refinement of geometry, and structural logic[cite: 94, 99, 1033].

- [cite_start]**Prototyping Lab:** Fast physical validation, additive manufacturing (3D printing), and load behavior testing[cite: 115, 118, 120, 122].

- [cite_start]**Manufacturing Support:** Design for Manufacturability (DFM), technical CAD documentation, and direct supplier coordination[cite: 135, 137, 140, 150].

## 3. RESEARCH PILLAR: PSYCHOLOGICAL INTEGRATION

- [cite_start]**System:** Integration of Carl Jung’s 12 Archetypes and Shalom Schwartz’s 19 Motivation Values[cite: 253, 525, 542].

- [cite_start]**Output:** Creation of high-precision design briefs that align user behavioral patterns with physical object attributes[cite: 528, 530].

## 4. PRODUCT TAXONOMY (The Collection)

- [cite_start]**Dora Stool (The Explorer):** A dynamic stool featuring wearing paint layers that reveal underlying colors over time, symbolizing personal growth through use[cite: 248, 249, 251].

- [cite_start]**Messe Rocking Saddle (Active Seating):** Ergonomic rocking stool (430mm/600mm) inspired by bicycle saddles to promote upright posture and active spinal engagement[cite: 304, 305, 308].

- [cite_start]**Orbot Stool (CNC Precision):** A glue-less, screw-less 18mm plywood stool featuring concentric floating circles[cite: 342, 343, 346].

- [cite_start]**Haara Naulakko (Organic Logic):** A modular coat rack using pinewood and bent lamination to create a seamless, sturdy structure[cite: 450, 452, 453].

- [cite_start]**Beg Sofa Table (Sculptural Form):** Redefines wood furniture through bi-directional bentwood legs that create a sense of movement[cite: 372, 374, 375].

- [cite_start]**Holdi (Integrated Tech):** A form-pressed birch stand designed to conceal electric socket clutter and elevate home aesthetics[cite: 408, 410, 411].

## 5. EXPERTISE & COLLABORATIONS

- [cite_start]**Professional Network:** Ongoing collaboration with Tapio Anttila Design Studio[cite: 998].

- [cite_start]**Client Portfolio:** Contributions to Tapio Anttila Collection, Fitwood, and Nordic Country Home[cite: 999].

- [cite_start]**Software Proficiency:** Rhino3D (Digital Engineering), KeyShot (Visualisation), Nanobanana (Visualisation), Adobe Creative Suite (Documentation), Affinity Canva (Documentation)[cite: 1033, 1048, 1063].

## 6. CONTACT & DATA ATTRIBUTES

- [cite_start]**Address:** Impilinnantie 5, 16300 Orimattila, FINLAND[cite: 1079].

- [cite_start]**Phone:** +358 40 562 0660[cite: 1078].

- [cite_start]**Email:** studio@studiousbydesign.com[cite: 1077].

- [cite_start]**Web:** https://www.studiousbydesign.com[cite: 1080].

## 7. FOUNDER PROFILE: DEMETRIO COLLAZOS

- [cite_start]**Dual Expertise:** Holds a degree in Industrial Design from Colombia and a second specialised degree in Interior Architecture and Furniture Design from the Institute of Design in Lahti, Finland[cite: 214].

- [cite_start]**Professional Lineage:** Ongoing collaboration as an Assistant Designer at the prestigious Tapio Anttila Design Studio[cite: 998, 1003].

- [cite_start]**Endorsement:** Formally recognised by Tapio Anttila as "the best intern" he has ever mentored, leading to their ongoing professional partnership[cite: 1004, 1005].

- [cite_start]**Vision:** A visionary leader who balances "big-picture thinking" with rigorous, hands-on fabrication experience in the prototyping lab[cite: 211, 212].

- [cite_start]**Design Stance:** Views design as a social and political act; he believes every choice in joinery, material, or form carries cultural weight[cite: 218].