Design Services
Design services and practices we exercise to extract ideas from our reality and transform them into furniture and everyday objects.
Concept & Strategic Development
Every idea and object exists within a system of material, economic, and cultural conditions. Our role is to understand those conditions before shaping form.
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Systematic evaluation of the competitive landscape, price segments, industry benchmarks, and emerging trends to identify positioning gaps and strategic differentiation opportunities.
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Definition of user archetypes through behavioral patterns, functional needs, and contextual realities to ensure relevance, usability, and long-term adoption.
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Identification and validation of unmet needs, structural inefficiencies, and innovation potential across market, material, and production conditions.
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Alignment of product identity with brand narrative, value proposition, and portfolio strategy to ensure coherence, differentiation, and market clarity.
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Creation of a structured design framework defining objectives, constraints, technical requirements, emotional intent, and commercial parameters to guide development.
Product Design & Development
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Transformation of strategic insights and briefs into tangible product directions through sketching, ideation, and formal exploration.
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Refinement of geometry, proportions, ergonomics, and structural logic to balance usability, aesthetics, and technical feasibility.
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Development of precise 3D models for evaluation, visualisation, and manufacturing preparation using professional CAD workflows.
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Definition of material systems, assembling logic, structural behaviour, and production methods aligned with performance and scalability requirements.
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Creation of production-ready drawings, specifications, production and assembly logic, and component breakdowns to ensure clarity for manufacturing partners.
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High-quality visual assets for internal evaluation, stakeholder alignment, investor communication, and market presentation.
Now we move into the phase where strategy becomes form.
Prototyping Lab
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Fast physical validation of concepts to test proportions, ergonomics, structural logic, and spatial presence before production commitment.
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High-precision 3D printing for component testing, structural exploration, assembly validation, and small-scale functional prototypes.
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Full-scale prototyping to evaluate assembly logic, load behaviour, tactile quality, and construction feasibility.
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Evaluation of stability, tolerances, component interaction, and production logic to reduce risk in later manufacturing stages.
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Exploration of alternative materials, hybrid constructions, and fabrication techniques to expand performance and design possibilities.
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Adjustment of form, detailing, and structural systems based on physical feedback before final documentation.
Testing and exploring, from digital design to real prototypes and iterations for better decisions.
Production & Manufacturing Support
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Optimisation of geometry, assembling, and material systems to improve efficiency, reduce waste, and support scalable production.
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Preparation of detailed technical drawings, assembly documentation, and material specifications to ensure production clarity.
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Adjustment of design solutions according to tooling, fabrication methods, logistics, and price positioning targets.
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Evaluation of pilot samples and first production runs to refine detailing, tolerances, and assembly logic before market release.
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Direct communication with manufacturers and suppliers to align technical requirements, production methods, and quality expectations.
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Continuous improvement and adaptation of the design based on production feedback and long-term product performance.
Ensuring a seamless transition from prototype to scalable production.