US BY DESIGN
We believe design is part of the material conditions that shape who we are. Objects and environments are never neutral; they influence how we live, behave, and connect, often more than we realise.
Our approach is grounded in dialectical materialism: our identities and values emerge from the material reality we engage with daily. A chair, a handle, or the layout of a space all leave traces in our routines and relationships.
That is why we seek design that is human, critical, honest, aware, and reflective. Not guided by fashion or gestures but by the realities of life. For us, designing furniture and everyday objects is also designing the conditions that, in turn, shape us.
Our philosophy
Core Values
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Design is always the result of something: a brief, a material condition, a constraint… It reflects the structures that shaped it.
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Every object introduces new rhythms, behaviours, habits, or frictions. It rewrites the everyday.
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People adapt, shape, and evolve with the objects they use.
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Nothing is “just a detail.” Every part is a value statement, carrying costs, meanings, and values.
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Real thinking happens in doing; sketching, prototyping, and trying things out.
Tone of Voice
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We don’t hide behind brand-speak. The voice is personal, with honesty, doubt, and a point.
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We question, we pause. The tone isn’t combative; we stay sharp.
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No exaggeration, no show. We admit when things are in progress or when we don’t know yet.
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We speak with context in mind. We stay connected to the real world, aware of the weight of every decision and word.
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We write thoughtfully. If something is unclear, we simplify. And when there’s nothing more to say, we leave space.